As more partners roll out embedded payroll, they’re seeing exactly what they expected - revenue gains and improved customer stickiness. But there are also some wins they didn’t anticipate.
Turns out, launching payroll doesn’t just support your bottom line - it opens doors across your business. Here are a few of the unexpected but powerful benefits our partners are seeing in the wild.
A new customer acquisition channel
One surprise partners report early on is a surge in inbound interest from businesses looking specifically for payroll solutions - and discovering their entire platform in the process.
[.c-highlighted]For platforms that offer payroll, this feature becomes a powerful hook. It’s a reason for new prospects to reach out, and it positions your platform as more comprehensive out of the gate.[.c-highlighted]
Higher win rates
Adding payroll also improves win rates during the sales process.
When you're up against competitors, being able to offer a complete back-office suite (including payroll) helps seal the deal. Buyers are increasingly looking for unified solutions, and the ability to handle payroll in-house removes a key barrier to entry.
More capability, less friction - leading to more closed deals.
Unlock a direct relationship with workers
Here’s where it gets interesting: payroll unlocks a path to build relationships with workers, not just employers.
With access to rich, real-time payroll data - tax information, earnings, and hours worked - your platform can start serving worker needs directly. For example, software platforms can use this data to directly offer workers financial services, insurance products, or retirement savings plans.
Platforms serving specific verticals are especially excited about this. They’re using payroll to:
- Enable seamless job switching
- Build staffing/talent networks
- Drive new business via referrals from workers
[.c-highlighted]By becoming a trusted layer in workers’ lives, your platform stays relevant even as people move between employers.[.c-highlighted]
TLDR - Your platform is stronger with payroll
When we launched Salsa, we believed great payroll infrastructure would power a new generation of products. What we’re seeing today confirms it: our partners are using payroll to drive growth, improve retention, and build deeper, more resilient customer relationships.
Just getting started? Connect with our team.
